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Global Unity Cup – Impact Report

The Global Unity Cup is an international community sports tournament designed to promote peace, inclusion, and friendship among diverse groups. Delivered by Eagle Eyes NGO (EENGO), the tournament brings together young people and adults from refugee, migrant, and local communities to celebrate unity through football. The 2025 Global Unity Cup demonstrated how sport can break down barriers, strengthen relationships, and inspire hope—particularly for communities affected by conflict and displacement.

Objectives

Promote social cohesion by bringing different nationalities and cultures together.
Support refugee and migrant wellbeing through positive, structured physical activity.
Provide safe community spaces for young people and families.
Celebrate diversity and foster mutual understanding and respect.
Develop skills including teamwork, leadership, communication, and confidence.

Event Overview

The 2025 Global Unity Cup engaged over 400 participants from more than 16 nationalities, including Afghan, Iran, Brazil, India, Pakistan, Sir Lanka, EU countries, African, Middle Eastern, and British communities. The tournament included youth and adult teams, volunteers, referees, community leaders, and local partners. Matches ran over two full days with professional organisation, qualified referees, and a welcoming environment for families and spectators.

Organisation and Delivery

EENGO and its founder, Mr Heshmatullah Assadi, led the planning and delivery of the tournament in close collaboration with community partners. Key factors contributing to successful delivery included:

Strong coordination and communication with teams and volunteers
Ensuring cultural sensitivity and creating a family-friendly atmosphere
Providing translation, first-aid support, and clear safeguarding measures
Effective scheduling, venue management, and team registration
Encouraging youth involvement in coaching, officiating, and event roles

Feedback from participants praised the event for its professionalism, organisation, and positive atmosphere.

Club

Representative

Feedback

Maiwand Volleyball Club (Birmingham)

All Members

Heartiest congratulations for organising a wonderful tournament. Everything ran extremely well and smoothly. The team had a great day and enjoyed the competition. Hoping for more tournaments in the future.

Mani BDS Volleyball Club

Mani

The tournament was an incredible experience—well-organized, smooth scheduling, fair officiating, great atmosphere, and strong sportsmanship. Thanks to all organisers and volunteers.

Khalid Volleyball Club (Birmingham)

All Members

Heartiest congratulations for organising a wonderful tournament. Smooth organisation, excellent facility, and enjoyable competition. Looking forward to more future events.

General Participant (Suggestions)

All Members

Good tournament overall. Suggested improvements: better match organisation, use official referees, enforce late arrival rules, and shorten non-final matches to avoid long delays.

East London Volleyball Club

All Members

Thanks for the great effort and well-organised tournament. Looking forward to more events.

Alborz Volleyball Club

All Members

Heartfelt appreciation for a well-coordinated tournament. Smooth organisation, welcoming atmosphere, and memorable experience. Looking forward to more events.

Aria A Volleyball Club

All Members

Thank you for organising this fantastic tournament. Congratulations and best wishes for even better events in the future.

Kafumba Fofana

Kafumba Fofana

Expressed gratitude for the invitation. Praised the tournament as well-organised, inclusive, and attended by over 400 people from multiple UK cities. Commended Mr. Asadi’s dedication to community unity, equality, peacebuilding, and supporting vulnerable people facing immigration, housing, welfare, education, or mental health struggles. Hopes that philanthropists and government bodies will support his efforts.

International Volleyball Championship – Eagle Eyes NGO

Mohammad Hashem Azimi

The championship was successfully organised at Gunnersbury Park with 16 teams from countries including Brazil, India, Pakistan, Sri Lanka, Iran, and Afghan ethnic communities. Led by Mr. Heshmatullah Assadi with coaching support from Sayed Arif Jan Agha and Alf Shah Khan, and support from Haji Sayed. Alborz Balkh won the final 2–1 against Shaheen Selo. A refreshment session and award ceremony were held. Appreciation was extended to all participants, coaches, and supporters.